History Press West - history press west

History Press West

Welcome to History Press West!

History Press West is managed by commissioning editor Aubrie Koenig. This blog highlights History Press books in the western United States and includes author interviews, special features, book reviews, and news about forthcoming titles.

The History Press is a traditional book publishing company that focuses exclusively on local and regional heritage. In 2011 and 2012, the press released its debut titles in nine western states including California, Montana, Oregon, New Mexico, and Alaska. This year, in addition to building our list in those states, we look forward to adding Utah, Hawaii, and Wyoming to the mix.

If you love western history as much as we do, please join the History Press West discussion in the comments section and keep up to date by subscribing to the blog. History Press West also welcomes submissions and suggestions for blog features.

If you’re interested in more information about book publishing opportunities with the History Press, visit the press’ submission guidelines page or drop us a line.

Whether you’re a prospective author or a history enthusiast, we’d love to hear from you!

P.S. We are currently a finalist on the propertycashbuyers annual blog awards 2016. If you enjoy our content please vote for us under Best Indie Publisher 2016.

Cheers,

HP West

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The History Press brings a new way of thinking to history publishing. Dedicated to a healthy history community, we publish local and regional history titles written by knowledgeable, passionate individuals who make their area of expertise engaging for a general interest audience. Since 2004, we have published more than a thousand high quality local and regional history titles from coast to coast. We offer authors a full-service, traditional publishing experience, from project inception and editorial assistance through design and printing and on to publicity and sales. Not only are our books useful resources for research and preservation, they are also valuable touchstones for community identity.

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A source of wisdom

As an Independant History Publisher we truly believe that if you want to know the future you must look into the last.

Have you ever been in a political or social debate with someone and they said to you; history tells us that if we do this, then that will happen in the future? Have you ever considered that maybe their knowledge of history is incorrect because the books that they have studied or the history that they were thought and believe that they knew wrong? We learn from our mistakes which we had committed in the past. If our knowledge of history is not complete, we bound to fall into such discussions.

It has become a matter of debate that the history we have learned is correct or not. Renowned historians are making a statement one day and disproving it on the other day. The talk to rewrite the history can also be heard in some corner. Between all this ambiguity, the best idea comes out to stick to what we were taught in our school days unless something revolutionary comes out. History books can be of some help to getting rid of the acquired perplexity.

5 history books you’ll actually love.

At school and the university, you learn history, whether you like it or not. Some of us become excited and read piles and piles of history books. We take lessons from famous scientists and technicians who lived even hundreds of years before our grandparents were born. Their lives are like a history essay, slight revision of a beautiful old charming story. If you buy history books, you come to know about the great Scientists, legendary revolutions, and many other remarkable inventions.

You can find some books written on our glorious history. Many libraries, an encyclopedia, can help you in the search for the book of your choice. However, choosing a correct one can be a tedious task for you. Some online sites provide History books list that makes it easy to take your decision.

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A Peek Into the Mutual Fund History Book

Before you start working on developing your portfolio, it is important to have some understanding of mutual fund history. This will help you understand not only why you want to invest in a particular fund, but also why mutual funds are preferable to stocks, fixed deposits, and other investments. With mutual fund history, there are two areas you need to consider. The first refers to the history of these funds at large and how they developed as a much sought after investment opportunity. The other is the account of the particular fund in which you are looking to invest. Both these areas are imperative not only independently but also regarding how they correlate to each other.

Mutual Fund History Over The Years

While there is still some debate going on as to when the first mutual fund was launched, experts can safely say that it was in the first half of the 19th century in Europe. It started out as a way of giving small investors a chance to diversify their investments and thus be exposed to a lower risk. In the 1890’s this idea traveled to the United States, where it then became very popular in the early 20th century. In 1924 the Massachusetts Investors Trust introduced what was called the Modern Mutual Fund, which was the first modern fund. From then onwards, especially after each of the world wars, these funds have experienced tremendous growth, with investors turning to them especially in times of economic strife and shortfalls.

With the recent recession, many investors have lost a significant percentage of their investments. Due to this, there is a marked air of caution that has permeated the financial markets at the moment. But, with the unease settling down gradually, investors have now started looking at mutual funds again as a safer and more reliable option.

Individual Mutual Fund History

When deciding on what funds to add to their portfolio, investors often look to the history of that particular fund from the time of its origin to the present. This is to help them determine how precisely the capital has developed and how much growth is expected in the future. Many financial companies spend a lot of money and time on gathering and presenting this information to their investors. They know that this is crucial to helping customers make a decision, and therefore this information is highlighted regularly through the website, newsletters and other publications. At the end of every year, a detailed analysis is conducted on how the fund performed during the year, and this again is circulated among the investors.

By combining the historical data of a particular fund with that of mutual funds in general, one can develop a well-balanced and realistic perspective on both. That is why it is important to consider mutual fund history at both the micro and the macro levels before you make any decision about your investments.

User Experience Basics From the Internet Marketing History Books

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Once upon a time, in web history, red meant to stop and green meant go. It was the “best practice” to use green for all “Continue” and “Buy Now” buttons. Today, you rarely ever see a “Buy Now” button. It has been replaced by a friendlier, less committal, “Add to Cart” button. Furthermore, among top 10 internet retailers, most are using orange or yellow. In fact, Number 5 – Office Depot, uses red; once considered web marketing blasphemy.

How do billion dollar companies make these decisions? They test, and test, and test. They use A/B and multi-variant testing in controlled labs and on their live sites. They let the facts, not their opinions; decide what words and colors to use. But, how does that help you with your website? You probably don’t have the resources to do that level of testing. Well, it just so happens, that for a minuscule fee, I can give you direct access to the results of millions of dollars in scientific internet marketing research… Its free.Simply click on their sites, then proceed with caution.

There are some best practices people just expect. For example, clicking on a company logo in the upper left corner of a web page usually brings you back to the homepage. An underlined word or phrase in blue text is usually a link. When you deviate from the norm, you risk confusing your customer. The average internet user has been to and purchased from at least a few of the top ten sites. You could say they have been “trained” by them. However, is your potential client “average?” Some industries have often (not always) had better results with sites that are visually stimulating. Others (I would even say most), have found that the “basics” have the best results.

You need to figure out “who” your potential customer is. In marketing, this is called developing personas. It can be as simple as knowing that your average customer is over 65 years of age. It can be more advanced like knowing their average income, what screen resolutions they use or if they access the web via an iPhone or Android. After you know “who” they are, determine exactly what you want to present to them and what you want them to do on your site. This could just be an introduction or “branding” of your company. Perhaps you want to generate leads by having visitors fill out a form. If you have an e-commerce site, you are looking for the sale. After developing these personas and actions, market to them accordingly.

If the primary goal is to convince visitors that you have the “coolest” website (not likely), spend your money on the latest and flashiest web technologies. If the primary goal is to sell “widgets,” spend your money marketing “widgets.” If it is in your budget (and best interest) to do both, by all means, do both. From my experience, it usually isn’t both. Stick to the tried and true basics and learn from the research of the e-commerce giants. If you need assistance, contact an internet marketing company.


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